Finding a quality value added payments partner is more than just someone on-boarding your business with a new terminal. It’s about helping you manage your payments and ensuring that you get premium white glove services and the cost of taking payments doesn’t cost you more than it should.
Backed by our technology-enabled, software-driven approach, we leverage advanced technologies and future-focused solutions to help our customers stay at the forefront of their markets while mitigating the risk of card brands downgrading transactions which could mean higher cost.
A payments partner that understands the entire payments landscape and how technology can support a unified, personalized experience will help you better connect with your customers in person, online, and on the go.
On its surface, a payment is the facilitation of commerce between a consumer and a business. However, with the ability to dig a bit deeper into those transactions, you can get a more holistic view of your customers that can help you make better decisions for your business. It's important to have a payments partner that has the technology that can wrap this kind of value around your transactions and can show you how to effectively use these types of insights.
Adding a No-Contact Payment Strategy
We are starting to see the pandemic shift in some of consumer behaviors. About 30% of U.S. consumers have begun using contactless payments — NFC cards, smartphones, and wearables. As such, there is a significant move away from transactions requiring any contact including with pen, pads and the passing of cards and cash to transactions that require no-contact. There's also evidence that many of these new behaviors will remain after “business as usual" resumes.
At Tapp we prepare our merchants for the IoT where consumer can pay in almost any way possible. Think about that for a moment. Instead of a card, consumers could pay with their phone, a wearable, a car, or a voice-activated device.
While dreaming big also consider:
- Accepting Telephone Orders
- Using a Virtual Terminal
- Accepting In-App & In-Browser Mobile Wallet
- Accepting Payments Online
It is no surprise that curbside pickup, facilitated by smartphone apps and digital payments, is experiencing growth with restaurants and retailers. “Curbside pickup is the fastest-growing part of the retail and restaurant business," says Brian Yarbrough, senior research analyst at Edward Jones, where he follows the retail and restaurant industries.
A virtual card is a 16-digit account number typically created for one purpose — to pay for a business transaction, either just once or often multiple times. There is no physical card, and processing works just like any other card payment. Accounts payable departments (buyers) can send to accounts receivable departments (suppliers), with remittance conducted over various delivery methods (often email, fax, or a supplier portal). With those preferences outlined up front, the payment gets sent the right way, the first time.
Organizations that use virtual cards often have complex needs. It helps to use virtual account numbers in a scenario where they require very precise controls, such a specific amount, a certain merchant category code (MCC) or specific date ranges. That means the transaction can be completed and documented with the amount, the corresponding invoice, expiration date, authorization code and even more information. Essentially, it injects a payment into the business workflows in real time.
By partnering with experts, you can be assured of premium and quality services, managing your accounts, with a deep dive into knowing your customer while retaining and growing your base.
Let us help you Tapp into new and revenue rich Markets!